三香三

三香三SENSE系列品牌包装设计

YEAR: 2022

CLIENT: SENSE

DESIGER: Zhang Yingfeng

此系列包装的主图形是采用了中国传统风格的墨线绘制地图的图案,标注了各国产地的古地名,用黑白灰三色的包装色彩和哑金哑银两种印刷工艺加以区分产地和分类。在包装的侧面应用佛教的传统图样加以设计,使其能更精准的表现出品牌的中国传统文化的视觉感。

The main graphic of this series’ packaging features a map pattern drawn with traditional Chinese ink lines, marking ancient place names of each country of origin. The packaging uses three colors—black, white, and gray—and incorporates matte gold and matte silver printing techniques to distinguish between origins and categories. Traditional Buddhist motifs are applied on the sides of the packaging, enhancing the visual representation of the brand’s Chinese cultural heritage.

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