JSK智能手环

JSK品牌包装设计

YEAR: 2019

CLIENT: JSK

ART DIRECTOR: WANG Y

DESIGER: ZHOU YUKUN

在包装设计的合作中,我们全方位的升级了品牌形象,摈弃了原产品包装的山寨形象。包装中融合了品牌的核心元素,突出互联与科技的行业属性,提炼出核心符号用于挂钩,既满足实用性又彰显品牌,起到画龙点睛的作用。正面采用产品实物图作为视觉焦点,直观、直接、直达,整体营造一种时尚科技与未来感的视觉格调。

In our packaging design collaboration, we comprehensively upgraded the brand image, abandoning the previous imitation style of the original product packaging. The new packaging incorporates the brand’s core elements, highlighting the connectivity and technological attributes of the industry. We extracted core symbols to be used as hooks, ensuring both practicality and brand prominence, serving as the finishing touch.

The front features a real product image as the visual focal point, making it straightforward, direct, and impactful. Overall, the design creates a visual style that embodies modernity, technology, and a sense of the future.

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